Of note, however, is that Scala was determined to develop and bring through youth players, with one notable example being Gianluigi Buffon. The Football Passion and Politics of Casablanca Similarities between Parmalat and Red Bull’s approach twenty years later are striking. Owning 98% of the club, Parmalat, the dairy and food company whose name was emblazoned across the most well-known Parma shirts, poured large amounts of money into the club and, through this investment, enabled the side to compete at such high levels. Parma’s rise was, quite simply, remarkable. The city, from the northern region of Emilia-Romagna, has long been famed globally for its ham and cheese – from the 90s it also became known for its football. With new and wealthier ownership also coming in 1990, the turn of the decade brought hope, glory and riches that saw Parma become recognised around the world with squads filled with future Calcio cult heroes in the distinctive, unmistakable yellow and blue kits. It was Nevio Scala in 1989 who, in his first season of managing Parma, led the club to promotion to the top flight for the first time on club record and kickstarted a change in the history of I Gialloblu. Manager Arrigo Sacchi, in his three years at Parma, came close to delivering Serie A status before moving on to glory with AC Milan. Long-term mediocrity began to subside around the mid-1980s when a sustained period in the second tier was achieved and, in 1986, victory over the supreme AC Milan, an obvious high point creating great euphoria. The years following this once again saw promotions and relegations, before settling as mainstays of Serie C. This fall to Serie D was soon met with financial woes and liquidation, in 1968, which saw the original football club of Parma have their sporting licence taken on by A.C. ![]() The Rise & Fall of Palermo: World Cup Winners, Cult Heroes and Financial Ruin ![]() However, in the space of four years, they went from being an unremarkable lower-league side to a continental force.Ī founding member of both Serie B (in 1929) and Serie C (in 1935), Parma spent years changing through these two divisions, early connoisseurs of the ‘yo-yo’ team tag perhaps, before relegation in 1966 saw them drop to Serie D. ![]() In their club history that stretches back for over a century, much of that time had been spent in the lower leagues of Italian football. Possibly one of the most extreme rises and falls, the nineties brought previously unseen glories to the northern-based city before quickly vanishing back to levels more typical. Football in Parma is a story of a club propelled from decades of lower league football to a few short years of top-flight status and multiple European trophies – before financial ruin left them trying to sell those very same trophies to stay in business.Ĭorrelations between financial crises and Italian clubs have always been present with one of the more stark cases being the incredible rise and then sharp fall of Parma.
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